The Money Game: How NIL is Reshaping College Football’s Soul

The introduction of Name, Image, and Likeness (NIL) deals and revenue-sharing models has transformed college football into a financial juggernaut, with top athletes earning millions before they even graduate. This seismic shift has brought newfound wealth to young players, but it’s also unleashed a torrent of challenges—psychological pressures, mismanaged expectations, and a fractured system struggling to keep up. For tech enthusiasts who thrive on understanding disruption, the NIL era is a masterclass in how money can upend tradition, alter incentives, and reshape an entire industry. Let’s dive into the chaos, the consequences, and what it means for the future of college football.